Making it impossible for a child to be without a toothbrush.

A community-led oral health initiative founded by local dentist Dr Kev Chavda, delivering toothbrushes and practical oral health education directly into primary schools.

Schools: Request support Businesses: Support a school

Real-world impact behind the project

Alongside community support, the project is also funded directly through Dr Kev’s clinical work. For every cosmetic dental treatment
completed, 100 toothbrushes are donated to local schools.

60,000

tooth-
brushes funded

100+

schools involved

10

oral health talks delivered

OUR MISSION

Why Brush It Forward exists

I started this project after visiting a primary school where a child told me they were having six teeth removed. That moment stayed with me. I see children every day in clinic, but I also know there are many children who need help that I never get to see. That’s why this project had to go beyond the practice and into schools.

Ilkeston 100 is the pilot. The long‑term vision is to develop this into a simple, ethical model that other dentists can use to support children in their own communities too. This is not a franchise and not a commercial scheme. It’s about sharing what works, so more children benefit from practical prevention.

One Follow - One Brush- One Mission

The project uses the idea of ‘one follow = one brush’ to help people feel connected to the journey. In practice, every follow helps grow awareness, engagement, and funding so that more toothbrushes can be delivered into schools. The goal is always real world impact.

The Goal Isn’t Vanity Metrics.

It’s about visibility, momentum, and showing schools, families, and supporters that this movement is growing.

Every follow helps the project reach more people, which then increases the help and more children benefit.

OUR MISSION

Practical prevention, delivered
through community

Brush It Forward focuses on practical prevention. That means:

Donating toothbrushes directly to primary schools

Supporting teachers with simple, consistent messages

Encouraging families to build healthy routines at home

Working with local businesses who want to support their community

It is not about promotion.

It is about making sure every child has access to the basics and the encouragement they need.

Project updates

Transparency matters. This page should show real updates from the project, including:

Milestones towards the
10,000 goal

School visits and
education sessions

Businesses supporting the project

Community involvement

Community involvement

Frequently Asked Questions

Yes. The program is designed so schools can take part without cost, depending on the campaign structure and availability.

Schools are selected based on eligibility, availability and how well they fit the initiative requirements.

We are not a registered charity yet, but we plan to pursue official registration in the future

No. Participation does not automatically require public promotion unless clearly agreed in advance.

That depends on the campaign rules. Usually these offers apply within a defined campaign limit and terms.

Get in touch

If you’d like to contact the project, please use the form below or email directly.

For schools: Request support

For businesses: Offer support

For dentists: Register interest

For media: Press enquiries

For general questions